JAVO® BEVERAGE AND 7-ELEVEN® BREW THE PERFECT ICED COFFEE SOLUTION
Barista Quality Lattes and Specialty Coffee Drinks Now Available at the Push of a Button
San Diego - May 4, 2006 - Javo Beverage Company, Inc. (OTCBB: JAVO) announced today its collaboration with 7-Eleven, Inc. on the launch of an extensive line of fountain dispensed specialty iced coffee and latte beverages in five popular flavors. Customers can prepare the delicious cold drinks themselves at the 7-Eleven self-service coffee bar as easily as purchasing a soda or brewed hot coffee.
"Our iced coffee and lattes are more consistently delicious than those served at high priced coffee houses," says Gary Lillian, Javo's president. "The tasty selections reflect the successful innovation and testing by the product and operations teams at our two companies."
The ready-to-drink beverages meet a 7-Eleven customer need for cold coffee beverages. Flavors include Mocha Latte, French Vanilla Latte, Colombian Iced Coffee, Hazelnut Iced Coffee and Columbian Decaf Iced Coffee. The product line has been tested and fine tuned at 200 locations since August 2005 and is being expanded more broadly across the Northeast and Upper Midwest.
"We are thrilled with the reaction of our regular coffee drinkers to this new line of cold drinks," says Donald Driver, Category Director for 7-Eleven. "The drinks have appeal especially with younger coffee drinkers, as well as commuters, moms and dads looking for a cold and refreshing afternoon pick me up."
Lillian says that Javo has captured the core varieties of a specialty coffee shop and made them available in a convenient dispensing format. The program was designed for 7-Eleven operators with high traffic who want to keep sales up without adding additional staff to dispense the popular drinks. All the new products are made with gourmet fresh brewed coffees. They are available in one-gallon dispenser packs that fit commonly available cold drink dispensers. Sanitation takes minutes – push the button and walk away.
"This is a perfect way for 7-Eleven to build business during the summer months when consumers are hot and thirsty," says Lillian. When away from home, Americans purchase coffee at convenience stores and gas stations more than anywhere else (Source: National Omnibus Survey, 2004).
About Javo® Beverage Company, Inc.
Based in Vista, California, Javo Beverage Company (OTC Bulletin Board:JAVO), is the innovation leader in the manufacture of coffee and tea-based dispensed beverages, drink mixes and flavor systems. The Company has successfully commercialized a proprietary brewing technology that yields fresh brewed coffees and teas that are flavorful, concentrated and stable. As a result, they have broad applications in the foodservice, food manufacturing and beverage industries. For foodservice operators, Javo makes it possible to serve great tasting hot coffees and cold specialty coffee beverages from convenient dispenser-based systems. Javo also assists food and beverage processors seeking authentic and robust coffee and tea flavors with the development and supply of customized ingredients for their packaged foods and ready-to-drink beverages. Through its selling, service and distribution operations, Javo supplies a growing list of national and international foodservice operations, specialty coffee retailers, restaurant chains and food manufacturers. More information about Javo Beverage Company is available at www.javobeverage.com
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven, Inc. operates or franchises approximately 5,800 7-Eleven® stores in the United States and Canada and licenses approximately 23,200 7-Eleven stores in 17 countries and U.S. territories throughout the world. During 2004, 7-Eleven stores worldwide generated total sales of approximately $41 billion. Find out more online at www.7-Eleven.com
This release contains forward-looking statements made by or on behalf of Javo Beverage Company, Inc. All statements, which address operating performance that the Company expects will occur in the future, including statements relating to volume growth, share of sales, or statements expressing general optimism about future operating results, are forward-looking statements. These forward-looking statements are based on management's current views and we cannot assure that anticipated results will be achieved.
