SAN DIEGO, August 22, 2002 - Javo Beverage Company (JAVO OTCBB), manufacturer of coffee concentrates, extracts and beverages, today announced two new products for the foodservice industry - Javo Freeze and Javo Iced Latte. The products will be demonstrated at the Western Foodservice & Hospitality Expo at San Francisco's Moscone Center on August 24 - 26, 2002.

Javo Beverage Company utilizes its proprietary cold brewing technology, which captures the best elements of high-grade coffee beans, to produce the premium coffee beverages. Javo Freeze is a frozen, coffee-flavored pre-mix for granita-style dispensing equipment. Javo Iced Latte, a coffee-flavored thirst-quencher served on ice, is a post-mix packaged for dispensing from non-carbonated fountain machines. Both beverage mixes are available in two flavors - mocha and vanilla.

"The growing popularity of coffee flavored beverages coupled with Javo's unique technology made the addition of Javo Freeze and Javo Iced Latte to the company's product offering a natural fit," said Gary A. Lillian, president of Javo Beverage Company. "We will continue to look for opportunities to expand our line of premium coffee products."

The new beverage mixes build on Javo's current success with Javo Fine Coffees, the company's liquid coffee concentrate, available in bag-in-box containers for foodservice operators across the country.

"Javo Fine Coffees make serving a fresh, great tasting coffee as easy to prepare and serve as a fountain soft drink," said Cody C. Ashwell, Javo Beverage Company Chairman and CEO. "Every serving of Javo coffee offers the same, consistent and fresh-brewed flavor - whether the first or one-hundredth cup served. The addition of Javo Freeze and Javo Latte provides foodservice operators the flexibility to offer frozen and iced beverages with the same robust flavor and aroma associated with a traditional cup of coffee."

At the Western Foodservice & Hospitality Expo
Javo Beverage Company will serve its new coffee-flavored beverages and premium coffee concentrate at the Western Foodservice & Hospitality Expo in San Francisco's Moscone Center on August 24-26, 2002. To sample a cup of Javo branded coffees and beverages or learn more about the company, visit Booth 760 or the show's VIP Lounge. Javo Fine Coffees and its new line of beverages will also be featured at BUNN-O-MATIC Corp.'s booth during the show.

About Javo Beverage Company

Javo Beverage Company, based in San Diego, Calif., is a technology-based manufacturer of coffee concentrates and extracts for the foodservice and ingredient markets. Javo Beverage Company is the first company to produce a liquid coffee concentrate for the foodservice industry using cold brewing technology, resulting in coffee that is not only as easy and cost-effective to prepare and serve as a fountain drink, but also tastes great. Until the name change is formalized, Javo Beverage Company will continue to be traded under the symbol (LJCC OTCBB) as La Jolla Fresh Squeezed Coffee Company, Inc. Javo Fine Coffees are served at hundreds of restaurants and foodservice establishments nationwide. More information about Javo Beverage Company is available at www.javobeverage.com

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